Check out my latest article The Emotional Connection page 25 in Associated Skin Care Professionals magazine Skin Deep. Here’s an excerpt:
Whether we recognize it or not, our Industry is an emotional “brand.” This is evident in our businesses and treatment rooms every day. Yet, we need to be intentional about building a successful business, staying safe in our professional relationships and communications, and managing the daily reality that our business is all about emotion — that, in fact, our entire profession revolves around the way our guest feels. How well we understand and use this phenomenon will determine how well we build the all-important emotional connections that can drive our business success.
See you at the spa! Linda “Brow Boss” Ruberto